Birth Note's solution provides the company with many benefits, as follows:
By being able to save:
- The cost of printing the manual (reduced size) is 140,000 baht.
- The cost of printing warranty cards and postage is 96,000 baht.
- The cost of hiring data entry employees, which can be reduced by up to 16,000 baht per year.
In total, the cost savings are 252,000 baht per month or 3,024,000 baht per year.
Because the method is easier and more convenient, by changing from writing and sending by mail to scanning a QR code instead, the company received warranty card information from customers 32 times more!
By not having to wait for the store to send the sales report at the end of the month, the company’s inventory management is more efficient and can reduce the size of the inventory by up to 8.7%.
When a product has a problem, customers can contact the company directly and receive direct advice from the company. The company can also collect data directly from customers to improve quality in the future, such as common problems with air fryers or service issues.
Because the company was able to send promotions to its existing customer base, it generated sales of more than 3 million baht per month without having to pay a commission, as customers purchased directly from the company.
This led to the discovery of a demand for products that were not yet available on the market. For example, currently there are rice cookers that are sized for families. The report found that there is a group of customers who want smaller rice cookers for families, such as students who live in dormitories alone or with friends. The company then produced a smaller rice cooker for 1-2 people. This became a new product that met the demand. The sales of this new size product reached the Top 10 best-selling products in the company within 4 months.
By improving the video clips, images, wording, landing page, target group, and time of running ads used in online advertising, the conversion rate increased from less than 1% to 2.7%.
The benefits mentioned above clearly demonstrate that the Paperless Warranty, facilitated by scanning the QR code of Birth Note, helps the company save on production costs, marketing expenses, and enables efficient stock management. It also allows employees to work in areas beneficial to the company. Furthermore, it provides a new perspective, identifies opportunities, and leads to the development of new products in the market as pioneers. This is achieved through the analysis of extensive data using Birth Note’s Interactive Intelligence Report system.
If you are interested in consulting with our team, please feel free to contact us at 099-564-5947, 096-142-9547, or via email at [email protected] for our team to get in touch with you.
Beverage Industry
Cosmetics Industry
