How to collect customer data in a way that provides a good experience?

Currently, many businesses are starting to focus on collecting customer data to use in CRM systems and loyalty programs. This data can be used to produce products that customers want, as well as to communicate and present products to consumers in a targeted way.

However, collecting customer data is not easy. Companies need to have tools to collect data and create a good experience for customers while collecting data. So, how can we collect customer data in a way that provides a good experience and does not feel annoying?

1. Add value by providing special privileges

For example, the chance to win prizes, the ability to accumulate points, discounts, or promotions, to make customers impressed and come back for more products and services.

It is advisable to provide special privileges to customers, such as the chance to win prizes, the ability to accumulate points, or various discounts.

2. Request only the necessary information for marketing analysis.

Do not request too much information. For example, we could ask for basic contact information (name, email, phone number, gender, age) and 5 questions about the product or service (no more than 10 questions). This will make it easier for customers to answer the questions. The set of questions and answers should be concise, unambiguous, easy to understand, and user-friendly. This will help to prevent customers from feeling bored and abandoning the survey midway. It should also take as little time as possible.

Do not ask too many questions. Use simple and unambiguous language

3. Make special privileges easy to use

Once customers have received special privileges from answering questions, it is important to make sure that they can use them easily. This means that the privileges should have clear and concise terms and conditions, and that they should be easy to redeem. It is also important to make sure that employees in the operation and customer service departments are aware of the special privileges. If they are not, customers may be confused or frustrated, and they may be less likely to use the privileges or to do business with the company again.

Special privileges should be easy to use and not have too many conditions.

Do you see how collecting customer data is a good thing for marketing analysis and product and service development? But don’t forget to create a good customer experience. If customers have a bad experience with us, we may lose customers and revenue from this group, which could be significant.

In collecting customer data, Birth Note has a good solution to share with you.

Birth Note produces QR Code stickers that can be attached to products or packaging. Once customers purchase the product, they can verify that it is authentic from the brand by scanning the QR code. Then, the brand can offer a chance to win a prize or earn points to encourage customers to fill out their personal information and answer questions that the brand has created. The brand can choose the information they want to know and set the number of questions as they want. (We recommends that the number of questions should not be too many, because the respondents may get bored and may abandon the survey midway.)

Brands can design questions and answers in a variety of ways, such as multiple choice, fill-in-the-blank, star rating, or 1-10 scale. Additionally, brands can design multiple question sets to prevent customers from encountering the same questions repeatedly when they scan the QR code again after using the product.

In addition to the answers that the respondents provide, the brand will also receive the phone number, the scan location, and the scan time immediately. Additionally, the data that the respondents provide will be collected into a report, making it easy to use for further marketing data analysis. This is an efficient way to collect data with surveys, saving both time and manpower in the process.

If you are interested in the QR Code of Birth Note to boost profits for your business, feel free to call for a discussion or inquire for more information. You can contact us at 099-564-5947, 096-142-9547 or email [email protected] for us to get in touch with you.

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