Loyalty Program with Receipt Scanning
Makes it easy for brands to collect consumer data!
Easy to collect consumer data
The process of capturing receipts in one form of technology is known as point accumulation technology. Buyers can use their smartphones to take pictures of receipts and upload them to gain certain benefits, such as redeeming rewards or receiving discounts on future purchases. The information from the receipt is analyzed and recorded in a digital format before being stored in the buyer’s profile.
The current challenge is that brands do not have consumer data
The COVID-19 pandemic has accelerated the shift to omnichannel shopping, and brands need to provide a seamless experience for their customers. Distribution channels are a critical part of the supply chain, as they can bring your products to the right retailers (or other business customers) at the right time.
However, brands do not have direct relationships with their customers and must rely on distribution channels for accurate sales reporting. With expansion and growth, it becomes difficult to track sales across channels. Brands cannot collect real-world consumer data. As a result, a vast amount of customer data is overlooked!
Loyalty program solution with
Receipt Scanning
Birth Note’s loyalty program with receipt scanning allows brands to give points to customers for offline purchases or purchases made through third-party sales channels such as supermarkets, retailers, etc., where the brand does not own the sales channel.
Accumulating points for rewards can motivate customers to register after uploading receipts, allowing brands to create direct communication channels with real customers.
Data that can be collected from Receipt Scanning
- Date and time of purchase and date and time of receipt scan.
- The location where the receipt was taken.
- The branch where the customer purchased the product and the address information (if available on the receipt).
- A list of all the products that a customer has purchased, including the price of each item and the total price.
- Product list of the brand, including items in each SKU and total price.
Leverage collected data for marketing purposes.
- To see which store customers buy the most from.
- To see what products customers buy alongside your products, what their prices are, and what products you should produce more.
- To see what times of day or days of the week customers are most likely to shop.
- To see which branch or region customers spend the most at.
Analyze the market with Big Data Analytics
Organize and analyze data in detail in order to use the data for various purposes in the future, by leveraging data from the “Big Data" collected from the Birth Note system.
Examples of marketing strategies from Big Data analysis
- Send messages to your target audience based on region (geography) or basket features.
- Organize a sales promotion campaign to engage customers through specific retailers.
- To understand your competitors better.
- To optimize marketing campaigns and spending.
- To target customers at the right time.
We connect your business with consumers
Collect consumer data and use it to develop products
1. Registration
Consumers register from the offline world
2. Consumer Behavior
Track consumer purchasing behavior
3. Engagement
Increase engagement in a digital format
4. Marketing Strategy
Leverage consumer data for marketing
CRM helps you business
CRM (Customer Relationship Management) helps you build long-term customer loyalty. Our CRM system is a tool that helps you collect customer data, analyze needs and learn buying behavior, accurately predict demand, so that you can offer specific products and adjust marketing strategies and promotions accurately and timely.
Collect customer data
Collect data such as name, email, address, gender, age, date of birth, purchase history, etc.
Organize campaign
To organize a point-based activity to create customer engagement
Assess satisfaction
To have customers complete a survey to increase or improve satisfaction
Manage relationship
To create a good experience and present products appropriately
Start collecting first-party data from your products today
If you are a brand owner who wants to prevent counterfeit products while gaining deeper insights into your end customers, Birth Note is a QR code anti-counterfeiting sticker solution and customer data analytics platform designed specifically for your business
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