09
Sep
Generation Gap and different brand preference: A challenge for digital marketers
Currently, we are facing the challenge of responding to brands of all 5 generations,
16
Jun
What should an ideal Consumer Journey be like?
Consumer Journey that occurs in the digital age with a variety of touch points, from
12
May
Getting to know 3 Promotions to boost sales
There are 3 main groups of promotions or special offers: instant promotions, prize promotions, and
23
Apr
Big Data and digital marketing in marketing strategy
Big Data can be obtained by collecting data to be filtered, analyzed, and processed for
22
Apr
What is data-driven marketing? Why is everyone talking about it?
Data-driven marketing helps us understand customer insights, know who our customers are, and what they
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