How to use QR code stickers to organize a lucky draw campaign?

QR code stickers have become increasingly popular in recent years, making it easy for businesses to connect with customers.…With QR code stickers, you can create fun and engaging lucky draw campaigns that not only attract the attention of shoppers, but can also boost sales.

In this article, we will discuss how to use QR code stickers to create a lucky draw campaign and ultimately increase sales for your brand.

What is QR Code sticker ?

A QR code sticker is a type of sticker that has a QR code printed on its surface. QR codes can be scanned easily using a smartphone or other device. QR codes can store a variety of information, such as a website URL, product information, or contact details. They can be used for a variety of purposes, including marketing campaigns, product packaging, and event promotions.

Benefits of using QR code stickers for lucky draw campaigns

The benefits of using QR code stickers for lucky draw campaigns are numerous, including:

  1. Enhanced Participation – QR Code stickers can increase engagement with your brand through entertaining and interactive campaigns that involve customer-brand interaction. This is particularly effective during participation in reward-based campaigns.
  2. Data Collection – QR Code stickers enable us to gather customer data, such as addresses, emails, and contact details, which can be utilized for future marketing campaigns.
  3. Cost-Effective – QR Code stickers are a cost-effective marketing tool as they can be easily affixed to products and distributed to customers without the need for additional components, stamps, or manual data entry by employees.
  4. User-Friendly – QR Code scanning is easy to use, and anyone with a smartphone or other mobile devices can scan them.

How to use QR code stickers for lucky draw campaigns?

Now that we have seen the benefits of using QR code stickers for lucky draw campaigns, let’s take a look at how we can use them to increase customer engagement and help boost sales.

Step 1 : Create a reward package

The initial step in utilizing QR Code stickers for a prize campaign is to create a reward package that will entice your customers to participate. The reward package should be relevant to your brand and capable of attracting your target audience.

Step 2: Design your QR code sticker

After creating the reward package, the next step is to design your QR Code sticker. The design should be eye-catching and provide clear instructions on how to participate in the prize campaign. Additionally, the QR Code itself should be unique, possibly a one-time-use QR Code (1:1) that encodes digitally when scanned for the first time. Upon the second scan, an alert should notify that it has already been scanned, preventing unauthorized participation.

Step 3: Print and apply QR code stickers to products before distribution

Once the QR Code stickers are designed, it’s time to print and apply them to products before distribution. You can affix the stickers on product packaging or directly on the products. This way, customers purchasing multiple items will have multiple chances to participate.

Step 4: Promote your prize campaign

Once the products with QR Code stickers are distributed, it’s time to promote your prize campaign. Utilize social media, email marketing, and other digital marketing channels to spread the news and encourage customer participation.

Step 5: Collect customer data

When customers scan the QR Code stickers to join the prize campaign, you can collect customer data such as names, addresses, emails, and contact details. This information can be used for future marketing campaigns and help you better understand your target audience.


In summary, QR Code stickers are a valuable and user-friendly marketing tool that can be used to increase engagement and boost sales for various brand product campaigns. By following the steps outlined in this article, you can create a successful campaign that not only captures the interest of product buyers but also gathers valuable customer data for future marketing initiatives.

Birth Note, a leader in customer data management systems for marketing expansion, has developed a new format of Lucky Draw QR Code stickers. These stickers can be placed on products or packaging to create an exciting and memorable experience for customers. Customers can scan the QR Code, enter their personal information to participate in the lucky draw, and then await the brand’s prize announcement.

our services are suitable for businesses of all sizes, from small to large enterprises. The cost is reasonable, ensuring that every investment is worthwhile.

If you are interested in the Lucky Draw QR Code system, along with an online survey creation system, you can inquire for more information by calling 099-564-5947, 096-142-9547 or emailing [email protected] for us to get in touch with you.

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