Many businesses distribute their products through distributors. One of these businesses is agricultural products.
There was a famous agricultural product company that came to talk to Birth Note. They had an interest in “data” from the beginning, but they hadn’t found anyone who could help them collect data in the way they wanted. The agricultural product company wanted to check the following:
- If distributors are selling products across provinces.
- If distributors are undercutting each other.
- If there are counterfeit products on the market, and if so, to let farmers know that they are real products from the company.
- To distribute products to areas where farmers have a high demand
- If farmers are having problems with the products, and if so, to know what the problems are in order to adjust their communication methods with farmers or distributors
Birth Note proposed a solution that allows farmers, merchants, and distributors to scan QR codes. Our system can set the visibility of the points accumulation field, prizes, for each group separately.
After this company uses our service, what are the benefits for each party?
- Be able to use genuine 100% products from the company.
- To be eligible to win a prize.
- The most important thing is "data" that is First-Party Data that many companies want, which the company can use further (according to PDPA conditions).
- The company can check distributors who sell products across regions. In real-time reports, the company can see which distributors scan products outside their region in abnormally high numbers. The company then sends people to the field to investigate.
- The company analyzed the data from the survey and was able to distribute the products to each area more accurately. The company also developed new product lines based on the problems that farmers frequently reported in the survey.
- To address the issue of counterfeit products, teams that go to the field provide advice to farmers about the consequences of using counterfeit products. Farmers who purchase products from authorized representatives can accumulate points to redeem for rewards. When farmers use products from the company, the company's revenue increases, and the company's reputation is not damaged by counterfeit products.
- The company's sales increased by more than 60% as a result of farmers purchasing genuine products. Distributors were motivated to sell genuine products by the opportunity to earn rewards. The company also developed new product lines that meet the needs of farmers.
- The information obtained from scanning by farmers and distributors can be analyzed in real-time. We present the results in reports with easily understandable graphs, offering multiple perspectives. Product owners and marketing teams can utilize this data for further actions, such as targeted social media advertising or other types of advertisements in specific product-related areas. This serves as a guide for distributors to manage store locations and for farmers in their agricultural practices.
- Received a reward, bonus from the company
- here is no problem with cross-border sales by representatives.
Having data is like having a tool to manage business vulnerabilities. If you want to start collecting data, Birth Note team is happy to consult.
Beverage Industry
Home Appliances Industry
