15
Sep
Loyalty Program with Receipt Scanning
Makes it easy for brands to collect consumer data.!
The COVID-19 pandemic has accelerated the shift to omnichannel shopping, and brands need to provide a seamless experience for their customers. Distribution channels are a critical part of the supply chain, as they can bring your products to the right retailers (or other business customers) at the right time.
However, brands do not have direct relationships with their customers and must rely on distribution channels for accurate sales reporting. With expansion and growth, it becomes difficult to track sales across channels. Brands cannot collect real-world consumer data. As a result, a vast amount of customer data is overlooked!
Birth Note’s loyalty program with receipt scanning allows brands to give points to customers for offline purchases or purchases made through third-party sales channels such as supermarkets, retailers, etc., where the brand does not own the sales channel.
Accumulating points for rewards can motivate customers to register after uploading receipts, allowing brands to create direct communication channels with real customers.
Data that can be collected from
Receipt Scanning
- Date and time of purchase and date and time of receipt scan.
- The location where the receipt was taken.
- The branch where the customer purchased the product and the address information (if available on the receipt).
- A list of all the products that a customer has purchased, including the price of each item and the total price.
- Product list of the brand, including items in each SKU and total price.
Leverage collected data
for marketing purposes.
- To see which store customers buy the most from.
- To see what products customers buy alongside your products, what their prices are, and what products you should produce more.
- To see what times of day or days of the week customers are most likely to shop.
- To see which branch or region customers spend the most at.
Analyze the market with
Big Data Analytics
Organize and analyze data in detail in order to use the data for various purposes in the future, by leveraging data from the “Big Data" collected from the Birth Note system.
Examples of marketing strategies from Big Data analysis
- Send messages to your target audience based on region (geography) or basket features.
- Organize a sales promotion campaign to engage customers through specific retailers.
- To understand your competitors better.
- To optimize marketing campaigns and spending.
- To target customers at the right time.
Collect customer data
Collect data such as name, email, address, gender, age, date of birth, purchase history, etc.
Assess satisfaction
To have customers complete a survey to increase or improve satisfaction
Organize campaign
To organize a point-based activity to create customer engagement
Manage relationship
To create a good experience and present products appropriately
17
Jul
