SMS Marketing : An old but still effective marketing strategy

SMS Marketing is a marketing strategy that uses short text messages (SMS) to communicate with customers who are already in your database. It can be used to reach a large number of people with a single message. SMS marketing can be used to distribute information and promote promotions, new product launches, events, or special offers. A popular example of SMS marketing in Thailand is the Green Tea Cap Contest, where people could enter to win a prize by sending the code under the cap of a Green Tea bottle via SMS.

  • Direct reach: SMS messages are sent directly to the recipient’s mobile phone, so you can be sure that your message is received.
  • Personalization: SMS messages can be personalized to each recipient, making them feel more like a personal message than an advertisement.
  • Convenience: SMS messages are easy to send and receive.
  • Cost-effectiveness: SMS marketing is a cost-effective way to reach your target audience.
  • Highly efficient: With over 90% reader engagement and a higher click-through rate compared to other digital channels.
  • Reachability: Customers can revisit past SMS messages without the need for complicated searches.
  • Segmentation: Messages can be customized based on segments, ensuring each group receives different content, leading to personalized messages for each recipient.
  • Measurability: SMS marketing is measurable, so you can track the results of your campaigns.

SMS Marketing Strategies

  • Define your target audience clearly. Who are you trying to reach with your SMS marketing campaign? You can use customer segmentation to reach your target audience more effectively.
  • Define the content of your messages. What do you want to communicate? You can use promotions, special offers, or news about new products.
  • Ask yourself why the recipient needs to receive this content. What will they get out of it?
  • Set a time and date for your messages. You want to send your messages at a time when your target audience is most likely to be open to them.
  • Make sure your messages are useful. Your messages should be relevant to your target audience and provide value. You can do this by including a link to a website or landing page where your target audience can learn more or take action.
  • Track your results. It’s important to track the results of your SMS marketing campaigns so that you can see what’s working and what’s not. This will help you improve your campaigns over time.

In conclusion, SMS marketing can be applied in every stage of marketing, depending on the brand’s business goals and objectives, as well as the customer journey and how it is used in conjunction with other marketing channels to improve effectiveness.

We can help you collect customer data directly, including their phone numbers, by placing QR codes on your products. When customers scan the QR codes, they can verify the authenticity of the products and enter their information to win prizes or collect points, as set by the brand. The brand will then be able to use this customer data for SMS marketing and analyze it for future marketing opportunities.

หากสนใจ QR Code ของเบิร์ธโน๊ต เพื่อเพิ่มกำไรแบบปัง ๆ ให้ธุรกิจของคุณ ลองโทรมาพูดคุย หรือสอบถามข้อมูลเพิ่มเติมก่อนได้นะคะ ติดต่อได้ที่ โทร 099-564-5947, 096-142-9547 หรืออีเมล [email protected] เพื่อให้เราติดต่อกลับ

If you are interested in Birth Note’s QR Code to significantly boost your business profits, feel free to call for a discussion or inquire for more information. You can contact us at 099-564-5947, 096-142-9547 or email [email protected] for us to get touch with you.

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