Getting to know 3 Promotions to boost sales

“Promotions? Everyone loves them. Discounts, gifts, and giveaways often, customers love it.”

If we listen to those words superficially, they would be true. After all, everyone likes discounts, giveaways, or buying things at a low price.

However, there are many times when we run promotions and customers don’t seem to like what we offer as we intended. Sometimes customers don’t buy products because the promotions are not to their liking. So, what is the best promotion?

What kind of promotion will win the hearts of customers the most? Or what kind of promotion will our customers never refuse? No one can answer for sure what kind of promotion it is. Because each promotion has its own strengths and weaknesses. Each promotion generates interest at different levels for different customer groups and at different times.

If we were to divide the characteristics of promotions or special offers that we provide to customers using the characteristics of those promotions, we can divide the characteristics of promotions or special offers into three main groups as follows:

Instant Reward

All customers are eligible for this special offer instantly, often in the form of small rewards. The advantage of this type of promotion is that customers do not have to wait to receive it. Everyone is entitled to the complimentary item when they purchase the specified product within the designated time frame. Customers feel that they can get the reward immediately without the need to take chances or wait, even if the item is not of high value. For example, giving away small items like fabric masks to the first 100 customers who register as members. Another benefit is that it can consistently motivate customers for frequently purchased products, especially suitable for grocery and consumable items. This type of promotion can be regularly implemented, reinforcing a clear price image in the long run.

Lucky Draw

In this promotion, customers have to take a chance to receive the reward. It creates temporary excitement, but it is more thrilling than the ‘Instant Reward’ type because the top prize is substantial enough to make it worthwhile to participate. This type of promotion is about creating dreams for customers, suggesting that with good luck, they could win big prizes that could become theirs. The nature of the reward usually starts with the most valuable item to use in promotional communications, capturing customer interest in joining the draw. It serves as a tool to increase the frequency of customer purchases or to encourage larger purchase amounts each time.

The key to a successful lucky draw promotion is to have grand and desirable prizes that consumers aspire to but are challenging to attain, such as a house, a car, gold, an international travel package, or the latest iPhone.

Point Collection or Loyalty Program

Loyalty programs are a type of promotion that rewards customers for their purchases. The more customers buy, the more rewards they receive. The purpose of loyalty programs is to encourage repeat purchases over a short period of time, rather than getting customers to buy a large amount in one go. Loyalty programs also serve as a reminder to customers to return to purchase again. They can help to increase customer loyalty, as repeat purchases will increase the points or rewards that customers have accumulated.

The benefits of loyalty programs include:

Building relationships with customers to attract them to continue buying from you, rather than hoping to attract a lot of new customers. Loyalty programs are essential to be done continuously over a long period of time, so you can build a growing base of loyal customers.

Here are some examples of loyalty programs:

• Reward points: Customers earn points for each purchase they make. These points can then be redeemed for discounts, free products or services, or other rewards.
• Membership tiers: Customers earn access to higher membership tiers as they continue to purchase. These higher tiers may offer exclusive benefits, such as early access to new products, discounts, or free shipping.
• Referral programs: Customers earn rewards for referring friends or family to the business.

In summary, using promotions as a marketing tool is something that marketers will need to do on a continuous basis. This is because the competition is getting more and more intense. Some businesses can’t stop doing promotions at all. Nowadays, customers use promotions as an important factor in their decision-making process. They also choose which promotions appeal to them the most. Therefore, marketers need to choose the promotions that customers like the most. This requires understanding customers as much as possible before making any future promotional activities decision. Because nowadays, customers are the ones who choose the best for them. Not just any promotion will make customers come back to buy.

We can help you create all three types of promotions through QR code scanning. By attaching a QR code sticker to the product, customers can scan the QR code to verify the authenticity of the product and enter information to receive instant rewards, win prizes, or earn points as the brand has set up. The brand will then be able to analyze and further develop this customer data for marketing purposes.

If you’re interested in Birth Note’s QR Code to boost profits significantly for your business, feel free to call for a discussion or inquire for more information. You can contact us at 099-564-5947, 096-142-9547 or email [email protected] for us to get in touch with you.