CASE STUDY – BN Echo Changes the Marketing Game in the Pet Industry

8x more leads at events | In-store sales increased by 15% | ROI exceeded 10,000%
One of Birth Note’s clients in the pet industry—engaged in both importing and manufacturing pet-related products such as pet food and accessories—chose to implement BN Echo to enhance customer communication and boost marketing efficiency in both B2B and B2C sectors.
What is BN Echo?
BN Echo is a device that can broadcast a signal to display a Line Banner directly on the smartphones of people nearby, without requiring:
- QR code scanning.
- Wi-Fi connection.
- The banner appears instantly via Line on the user’s phone.
Strategic Use That Delivered Results
This client implemented BN Echo in two main ways:
1. At Trade Shows/Events
BN Echo was installed at their booth. Attendees saw promotions immediately on their phones → Leads increased over 8 times compared to previous events without BN Echo.

2. At Partner Stores and Veterinary Clinics
Installed in over 20 locations. Walk-in customers saw promotions instantly on their phones → Sales per location increased by 10%–15% compared to before.

Results After 6 Months
- Increased sales across both B2B and B2C
- ROI exceeded 10,000%
BN Echo transformed “guesswork promotions” into timely, direct customer communication.
Just walking by is enough for customers to see your promotion instantly.