Tips to keep existing customers with you for a long time

It is said that… finding new customers is difficult, but retaining existing customers is even more difficult! Even if you can find many new customers, if you cannot retain them, your business may fail.

“Pay attention to and take care of your regular customers instead of searching for techniques to attract new customers.”

Jack Ma / CEO Alibaba said.

“The quote “Pay attention to and take care of your regular customers instead of searching for techniques to attract new customers” is from Jack Ma, the CEO of Alibaba, a leading e-commerce company in China. This quote is probably not far from the truth, as attracting new customers to purchase products or services seems to be more difficult, more expensive to market, and may take longer to generate profits for the company.”

Existing customers can be considered another asset of the company, whether in a good economy that leads to a lot of competition in the market or in a troubled economy that makes it more difficult than ever to find new customers. Therefore, retaining existing customers plays an important role in building the foundation of your business to be stable. It must be done in conjunction with finding new customers to allow the company to grow.

Today, we would like to share some great tips on how to retain existing customers with you so that you can apply them to your business.

1. Maintain the quality of products or services consistently, from the beginning to the end. Quality is a delicate matter, and if customers notice anything deviating from the norm, they may choose to explore a better brand.”

2. First, you need to know who are the important customers to your company. To do this, you need to consider the following three factors

• Customers who rarely buy but spend a lot of money each time.
• Customers who do not spend a lot of money each time but buy regularly over a long period of time.
• Customers who are willing to recommend your products or services to others.

3. To keep customers coming back, it’s important to understand what they value. You can do this by surveying them, calling them, or simply asking them what they like about your products or services. For example, some customers may appreciate fast and efficient shipping, while others may appreciate friendly and helpful customer service. Once you understand what your customers value, you can focus on providing those things in order to keep them coming back for more.

4. It’s important to stay in touch with existing customers and maintain a continuous relationship. These contacts should be valuable to the customer, such as sending useful information via LINE OA or sending a newsletter as an email.

5. It is important to always pay attention to customers and to be open to feedback, both positive and negative. This feedback can be used to improve products and services, making them more appealing to customers. It is also important to be responsive to customer needs and concerns. By doing so, you can build trust and loyalty with your customers, which can lead to repeat business.

6. One way to keep customers coming back is to offer them exclusive privileges. This could include discounts, promotions, or other benefits that are not available to the general public. For example, you could offer a loyalty program that rewards customers for their purchases. You could also offer early access to new products or services to your loyal customers. By making your customers feel special, you can encourage them to continue doing business with you.

You can start using these techniques immediately, without spending a lot of money. Here are some tips:

• Focus on quality. Your products or services should be of the highest quality possible.
• Identify your VIP customers. These are the customers who spend the most money or who are most likely to recommend your business to others.
• Provide excellent customer service. This means being friendly, helpful, and responsive to customer needs.
• Stay in touch with your customers. Send them newsletters, updates, or special offers to keep them engaged.
• Listen to your customers. Take their feedback seriously and use it to improve your products or services.
• Resolve problems quickly. When a customer has a problem, take steps to resolve it as quickly as possible.

By following these tips, you can build relationships with your customers and encourage them to do business with you again.

How do you like these techniques for retaining existing customers, which will help to build the stability of your company? If you don’t know how to get started, you can consult Birth Note team. We have some great features that can help you retain old customers by attaching a QR code to your products. When customers scan the QR code, they can immediately know that the product is authentic from the brand.

And most importantly, you can also offer prizes or points accumulation as rewards to customers who fill out personal information and surveys. This will allow you to collect customer data for further marketing analysis. Try using Birth Note’s QR Code. You will love it.

If you are interested in the QR Code system to prevent counterfeit products, along with market survey features, point accumulation features, and reward-winning features from Birth Note, you can inquire for more information by calling 099-564-5947, 096-142-9547 or email [email protected] for us to contact you back.