4 Types of customer segmentation for data analysis

Customer segmentation is the process of dividing customers into groups based on common characteristics or behaviors. This helps businesses to understand their customers better, including their needs, preferences, and motivations. By understanding their customers, businesses can develop more effective marketing campaigns that are tailored to the specific needs of each segment.

In general, we can divide customers into 4 types as follows:

1. Demographic segmentation (basic customer information)

Demographic segmentation is the most popular type of segmentation because it is the most direct information about customers. It includes information such as gender, age, marital status, occupation, income, and education. This makes it easy to target customers, but it may have disadvantages in improving advertising because it only refers to demographic statistics.

2. Geographic segmentation

Geographic segmentation is a type of segmentation that divides customers based on their location. This can include information such as country, province, or neighborhood. Geographic segmentation can help businesses to understand their customers better, even beyond demographic statistics. For example, customers in different areas may have different needs.

3. Psychographic segmentation

Psychographic segmentation, or data on attitudes or thoughts, is a type of segmentation that divides customers based on their lifestyle, personality, or values. This type of data can be difficult to find and collect, and it often requires research to understand. Some examples of psychographic data include beliefs, interests, lifestyle, personality traits, and personal needs. The advantage of this type of data is that it is easy to target customers, which can lead to more effective marketing.

4. Behavioral segmentation

Behavioral segmentation, or data on customer behavior, is a type of segmentation that divides customers based on their behavior. This can include information such as purchase history, website activity, or social media engagement. Behavioral segmentation is often done using analytics tools. Some examples of behavioral segmentation include identifying top spenders or top frequent buyers. This information can be used to determine which channels to communicate with customers in order to increase sales and profits. However, customer behavior is constantly changing, so businesses need to keep their behavioral data up-to-date.

Of course, there is no one best way to segment customers, or to choose which method to use. Each type of data has important characteristics for defining target groups.

Birth Note system can support collecting data from customers in all four categories by attaching a QR code sticker to the product. When customers scan the QR code, they can verify the authenticity of the product and enter information to win prizes or collect points, as set by the brand. Brands can define the details of the information that customers will enter, including various marketing surveys, using prizes or points as rewards for providing information. Brands can view this information in real time from the back-end system, which is an interactive dashboard that makes it easy to analyze insights.

How about this helper that can collect marketing data and boost your business profits? Try Birth Note’s QR code. You’ll be impressed.

If you are interested in the QR Code system to prevent counterfeit products, along with marketing survey features, point accumulation features, and reward-winning features from Birth Note, you can inquire for more information by calling 099-564-5947, 096-142-9547, or emailing [email protected] for us to contact you back.

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