Big Data and digital marketing in marketing strategy

Many people may have heard of the term “Big Data“. Today, the world is driven by massive amounts of data. Whoever can control the data and use it effectively is the one who has the advantage.

The benefits of Big Data can be obtained by collecting data to be filtered, analyzed, and processed for use in business planning, online marketing strategies, PR planning, and error correction. Currently, data collection through digital systems is easier and more convenient than traditional (analog) methods, with the use of various software programs to collect and collect data.

In general, using Big Data to help with marketing strategy can help in the following ways:

1. Helps us know who our customers are

Even when we create a new marketing plan, we already have our target audience in mind. However, many times, when we start a business, our customers may not be the people we thought they were at first. For example, we originally expected our target audience to be 30-45 years old, but our main customers are actually younger than that. Systematic data collection will help us get to know our customers better.

2. Helps us know what our customers think of us

Big Data can help us work faster and more efficiently. For example, we used to have to manually scan customer comments on social media, but if we have an effective filtering system, we can report customer comments in real time. This can lead to problems being resolved quickly, such as responding to customer inquiries before a drama occurs online that could be spread widely and damage the brand image.

3. Use it to develop your business

Even if customers do not directly comment on our products and services, an effective Big Data system will help us analyze the market and customer needs before customers tell us. Most of the time, it will be processed in the form of quantitative data. For example, if it is found that a group of customers have the behavior of coming to use the service at the same time continuously every day or spending the same amount of money continuously, entrepreneurs can use this information to launch new products or promotions.

Not only large organizations need to develop Big Data, but SMEs should also pay attention to it. There are also data management programs available for small businesses. And systematic data management from the beginning will make management easier if the organization grows in the future.

If you are interested in Birth Note’s QR Code to help collect customer data and significantly increase profits for your business, feel free to call for a discussion or inquire for more information. For further details, you can contact us at 099-564-5947, 096-142-9547 or send us an email to [email protected] for us to get in touch with you promptly.