Let’s learn about 4 types of customer data to improve your marketing campaigns

Collecting and analyzing customer data can help you improve your marketing campaigns in a variety of ways. It can also help you improve the customer experience in other areas, such as product recommendations, communications, customer loyalty programs, and brand loyalty.

Below is a visual guide that shows the four types of customer data. Let’s see how they can help improve your marketing campaigns.

1. Identity Data

Identity data is the first type of customer data analysis, and it is the cornerstone of database marketing. This data is the most basic information that identifies a person, such as their name, gender, age, phone number, address, email, and occupation.

Identity data helps you to define and create customer personas. This gives you a clear picture of the types of people who are interested in your products and services. This allows you to define your target audience.

2. Descriptive Data

Descriptive data analysis is the process of understanding your customers beyond their identity. You need to dig deeper to understand the true personality of your customers. This type of data is descriptive, which means that you may need to spend a lot of time collecting it. You can conduct interviews or in-depth surveys to collect and gather the information you need from your customers voluntarily.

You should ask the right questions to get in-depth answers that help you identify who your customers are (such as career aspirations, marital status, income, etc.). Then you can use it to target consumers at different stages of the sales cycle.

3. Behavioral Data

Behavioral data helps you assess the patterns of your customers when using your products or services. This data is collected from their web browsing behavior, online activities, social media usage, and purchase behavior. Knowing what keywords they use to search for your website, what devices they use to view your website, and how long they spend on your website can help you optimize your customer journey to create more conversions.

This data also shows you which channels are driving the most conversions so you can spend your marketing dollars in the most effective places. Similarly, you can see if your business is generating more revenue from social media advertising compared to search engine advertising. Tracking tools like Google Analytics or Kissmetrics can help you measure the effectiveness of the various customer touchpoints that your customers interact with

4. Qualitative Data

Finally, once you have identified the basic information, in-depth personal details, and behavior of your customers, the next thing you need to do is to find out their opinions and motivations about your brand (and competitors). Why did they buy your products or services? And how do they feel about them? You can discover these things from qualitative data analysis.

You can use social media listening tools to “listen” to what your customers are saying about your products and services (also known as social listening). The insights will show you who your loyal customers are so you can reach potential brand advocates. It can also tell you which parts of your customer communication and marketing strategy need further improvement.

How was it with the 4 types of customer data, which have different characteristics? Next time, Birth Note will take you to see how we can collect customer data.

If you are interested in Birth Note’s QR Code to elevate profits significantly for your business, feel free to call for a discussion or inquire for more information. Please contact us at 099-564-5947, 096-142-9547 or send us an email at [email protected] for further details.