Loyalty program with receipt scanning for fast-moving consumer goods (FMCG)

In the overall picture of the FMCG (Fast-Moving Consumer Goods) sector, repeat purchases and customer loyalty play a critical role in maintaining business success. Traditional loyalty programs have long been a staple marketing activity, but with the advent of technology, particularly receipt scanning, FMCG brands are revolutionizing how they engage with consumers.

Using a loyalty program with receipt scanning for FMCG products can be a highly effective strategy to increase customer engagement, boost sales, and gain valuable insights.

Steps to apply modern digital technologies to loyalty programs

1. Define the objectives and rewards of the program

• Identify the goals of your Loyalty Program clearly, such as increasing customer retention, driving repeat purchases, or expanding your marketing reach.
• Create a multi-tiered rewards structure that incentivizes customers to participate and engage more. Consider offering a variety of rewards, including discounts, exclusive products, early access to promotions, or charitable donations.

2. Develop a user-friendly platform

• Create a dedicated platform or integrate with an existing loyalty program system.
• Ensure that the platform is easy to use and accessible on a variety of devices, including smartphones and tablets.
• Provide clear instructions on how to earn and redeem points, and make it easy for customers to track their progress.

3. Implement receipt scanning technology

• Incorporate OCR technology to accurately extract purchase data from receipts.
• Allow customers to scan receipts directly through the platform or mobile app.
• Consider offering other options, such as manual entry or email, for receipts with low scan quality.

4. Customize customer interactions

• Collect and analyze customer data from receipt scanning and program interactions.
• Use data-driven insights to personalize product recommendations, targeted promotions, and reward offers.
• Segment customers based on purchase patterns and demographic data to tailor marketing efforts more effectively.

5. Promote the program effectively

• Communicate the benefits and rewards of the program clearly to potential and existing customers.
• Use in-store signage, product packaging, social media campaigns, and email marketing to raise awareness.
• Offer incentives for new registrations and support referrals to expand the program’s reach.

6. Monitor and optimize continuously

• Track key performance indicators (KPIs) regularly, such as customer engagement, program enrollment, and redemption rates.
• Analyze customer feedback and usage patterns to identify areas for improvement.
• Adjust and refine the program based on insights to improve efficiency and customer satisfaction.

Benefits of receipt scanning loyalty program

By implementing a well-structured and effectively promoted receipt scanning loyalty program, FMCG brands can reap significant benefits, including:

1. Improved user experience

Receipt scanning eliminates the need for customers to manually enter their purchase information, which can be time-consuming and error-prone. This makes the loyalty program more convenient and engaging for customers, which can lead to increased participation and loyalty.

2. Improved data accuracy

Manual entry of purchase information can lead to errors, which can compromise the accuracy of a loyalty program. Receipt scanning can help to improve the accuracy of data by automatically extracting information from receipts. This can help to ensure that customers are rewarded fairly and that the program is effective in achieving its goals.

3. Personalized rewards and offers

Detailed purchase data can be used to create personalized rewards and offers that are more likely to appeal to individual customers. This can help to increase customer satisfaction and engagement, and it can also help to drive sales.

Overall, receipt scanning loyalty programs can offer a variety of benefits for FMCG brands. By implementing a well-designed and executed program, brands can improve the user experience, increase data accuracy, and provide personalized rewards and offers that can help to boost loyalty and sales.

Receipt scanning loyalty program

Birth Note has developed a receipt scanning loyalty program that allows customers to take a photo of their receipt using their smartphone and upload it to receive benefits, such as redeeming rewards or receiving discounts on their next purchase. The information from the receipt is then analyzed and recorded in digital form before being stored in the customer’s profile.

The data that can be collected is more than that of a QR code, such as the store where the customer made the purchase and address information (if included on the receipt), the entire list of items that the customer purchased, including the price of each item and the total price.

The reward points system is a motivating factor for customers to register after uploading their receipts, allowing brands to create a direct communication channel with their customers.

Information that can be collected from a receipt scan:

• Date and time of purchase and date and time of receipt scan
• Location of receipt scan
• Store where the customer purchased the items and address information (if included on the receipt)
• List of all items that the customer purchased, including the price of each item and the total price
• List of items from the brand, including the list of each SKU and the total price

Examples of how to use collected data for marketing purposes

• See where customers shop the most. This information can be used to identify which stores are most popular with your target audience. You can then focus your marketing efforts on those stores.
• See what customers buy alongside your products. This information can be used to identify complementary products that you could offer. For example, if you sell coffee, you could also offer pastries or other breakfast items.
• See what times of day or days of the week customers are most likely to shop. This information can be used to schedule marketing campaigns and promotions. For example, if you sell groceries, you might want to run a promotion on Sunday afternoons, when people are likely to be doing their grocery shopping.
• See which branches or regions customers are most likely to shop in. This information can be used to allocate resources and develop marketing campaigns for specific areas. For example, if you sell clothing, you might want to open a new store in a region where your target audience is growing.

Market analysis with Big Data

Examples of marketing strategies from Big Data analysis

• Send messages to your target audience, based on geography or basket features.
• Run sales promotions that engage customers through specific retailers.
• Better understand your competitors.
• Optimize your marketing campaigns and spending.
• Target customers at the right time.

How are you doing with the fantastic features that can solve problems and smoothly run your business? Not only can they collect marketing data, but they can also boost profits for your business. Try using Birth Note’s loyalty program with receipt scanning.

Birth Note, the leader in customer data management systems for marketing expansion, has developed a new format for loyalty program using receipt scanning. We create an exciting and impressive experience for your customers through your brand’s own LINE OA, just like a global brand!

If you’re interested in the Birth Note’s loyalty program using receipt scanning to boost your business profits, feel free to call for a chat or inquire for more information at 099-564-5947, 096-142-9547, or email [email protected]. Let us get in touch with you right away!