Strategies to attract customers to increase sales through repeat purchases

“A satisfied customer is the best business strategy of all”

Michael LeBoeuf

This quote was said by Michael LeBoeuf, a business writer and former management professor at the University of New Orleans.

Eventually, customer satisfaction will become a brand ambassador and create valuable marketing for the brand. Not only that, repeat purchases from customers also play an important role in the company’s overall revenue.

A study found that increasing customer retention by just 5 percent can increase profits by 25 to 95 percent.

Repeat purchases, customer engagement, and acquiring new target customers have become key to business expansion and profitability. From customer data acquisition to personalized remarketing.

Let’s learn 5 strategies that can be implemented to retain customers and increase repeat purchases.

1. Collect customer data

Customer data is the key to increasing customer engagement after they make a purchase. This will help retain customers and increase repeat sales. In addition to customer engagement, having customer data in hand can help you target your audience and determine the right communication message by understanding their buying journey.

But how do we collect customer data?

If you are a company that sells tangible products that reach customers through various media, including retail, collecting and gathering customer data can be difficult for you. This is because we cannot know which customers have purchased our products or which stores they have purchased from.

However, there is a way to collect customer data that is the simplest and most innovative. This is by using a Birth Note QR code sticker attached to the product package. Customers can scan to check if the product is genuine. It can only be scanned once. When the QR code is scanned again, a notification will be displayed that it has already been scanned.

Scanning the QR code can collect basic information such as the customer’s location and the brand of the mobile phone they are using. We can also add a basic questionnaire about the customer, such as their name, age, gender, email, phone number, monthly income, and questions about their satisfaction with the product and other feedback. Brands can offer incentives such as point redemption, contests, or other privileges to encourage customers to fill out the information. This allows brands to understand customer buying behavior and conduct personalized marketing to that customer segment.

2. Create a customer loyalty program

Loyalty programs help increase the lifetime value of customers by rewarding them with points for each purchase. When customers accumulate enough points, they can redeem them for rewards that the brand offers.

Not only that, but every time a customer returns to make a purchase, the size of their basket will increase. A study found that repeat customers generate more than 40% of a business’s total revenue.

Birth Note’s loyalty program can be connected to a brand’s Line OA account. Customers do not need to download an additional app to earn points. They also do not need to remember a username or password to log in to the system. When a customer scans to earn points, the system will display their total points balance in real time.

3. Re-engage customers with digital systems

If your customers, comprising only 20-30% of them, come back to buy from you every month, you are doing exceptionally well.

Alex Schultz Chief Marketing Officer and VP of Analytics at Facebook said.

Re-engaging with customers after they have made a purchase can help increase the chances of repeat purchases.

If you need customer data and purchase behavior to customize the customer communication experience, having full ownership of customer data is very beneficial. When you have customer data in your hand, you will find that it is easy to organize marketing campaigns, analyze data, and make decisions about product production to meet customer needs.

4. Personalization

If potential customers do not know your brand, your efforts to promote sales and customer reviews will be in vain. These people are in the first stage of the buying journey and are only in one sales channel. They must first receive product information from various entertainment media. Brands must create familiarity between the brand and the target audience with the messages they want to read, the images they want to see, or the sounds they want to hear.

5. Encourage customer feedback

Customer feedback is essential for brands that sell tangible products. These products must go through many stages before they reach the customer, so collecting feedback from customers is not easy.

Positive feedback from customers can boost employee morale and be used as case studies and success stories. Negative feedback can be used to identify product shortcomings. Addressing these issues can keep customers using our products and prevent them from switching to competing brands

But how do we collect customer feedback about our products?”

It is well known that collecting customer data or even feedback is not easy. You have to design questions and spend money to have someone distribute the questionnaire to the target group. To get enough data, you might have to distribute hundreds or thousands of questionnaires. In addition, you need small gifts to encourage people to sacrifice their personal time to fill in the data that is beneficial to the brand.

Therefore, finding a way to collect data and customer feedback quickly, cost-effectively, and accurately is very useful to analyze this data and produce products that meet customer needs, and can lead the competition quickly. Birth Note has a solution to create a questionnaire for customers to answer through QR Codes attached to the product. It can be scanned from any brand of mobile phone, anywhere, anytime, as long as it is still connected to the internet.

Collecting customer data through QR code scanning can be done by creating a questionnaire. Brands can choose the information they want to know from customers and set the number of questions as needed. (We recommends that the number of questions should not be too many, as respondents may get bored and may abandon the questionnaire halfway through.)

In addition to the information that the respondents fill in, brands will also get the phone number, scanned location, and scan time immediately. The data that respondents submit will also be collected into reports, making it easy to use for analyzing marketing data in the future. This is an efficient way to collect data through questionnaires, saving both time and manpower in the process.

However, the brand may need to provide some kind of reward to customers, such as the right to win prizes or accumulated points to receive gifts, to encourage customers to fill in the information completely and make customers feel more attached to the brand.

Summary

Brands around the world, such as IBM and Atlassian, are using customer data to drive marketing success and improve ROI and profitability. You can do the same by collecting customer data.

If you are a brand owner, you can collect customer data too. Birth Note not only provides a direct channel to obtain first-party data, but it also significantly reduces the cost compared to the research expenses that big brands spend on marketing research.

If you are interested in the QR Code system to prevent counterfeit products, along with features such as market research, points accumulation, and lucky draw from Birth Note, you can inquire for more information by contacting us at 099-564-5947, 096-142-9547 or email to [email protected] for us to get back to you promptly.