Generation Gap and different brand preference: A challenge for digital marketers
Currently, we are facing the challenge of responding to brands of all 5 generations, includes Baby Boomer, Gen X, Gen Y, Gen Z, and Gen Alpha
Marketing
What should an ideal Consumer Journey be like?
Consumer Journey that occurs in the digital age with a variety of touch points, from the first interaction with the brand to the last purchase.
Getting to know 3 Promotions to boost sales
There are 3 main groups of promotions or special offers: instant promotions, prize promotions, and point-based promotions.
Big Data and digital marketing in marketing strategy
Big Data can be obtained by collecting data to be filtered, analyzed, and processed for use in business planning and marketing strategies.
What is data-driven marketing? Why is everyone talking about it?
Data-driven marketing helps us understand customer insights, know who our customers are, and what they are interested in.
Anti-Counterfeit Stickers: Your Brand’s Secret Weapon for Protection, Sales, and Smarter Business!
Each anti-counterfeit sticker comes with a unique digital encoding, like a unique DNA code, making it extremely difficult to counterfeit.
When seeds get counterfeited… and QR Codes have to step in
One day, “Uncle Somchai,” a farmer who truly cares about quality, bought expensive seeds to plant. But the results were far from what was promised—the crops didn’t grow well at all. In the end, he discovered… what he bought was fake!
4 Ways to Use Existing Customer Data to Acquire New Customers
Acquiring new customers is a challenging task for every business. Many brands choose to invest heavily in broad advertising budgets, but often achieve ineffective results. In reality, existing customers serve as a "compass," guiding users to identify potential new customers, their behavior, and the most effective approaches to reach them.
Generation Gap and different brand preference: A challenge for digital marketers
Currently, we are facing the challenge of responding to brands of all 5 generations, includes Baby Boomer, Gen X, Gen Y, Gen Z, and Gen Alpha