How to start collecting data?

Of course, business owners want data from their own audience first, which is First-Party Data or Primary Data. However, there are many tools available to help collect data, both paid and free. Paid tools include CDP, which are available from many providers. However, if you want to start collecting data yourself, a simple way to do it is to use Excel or Google Sheets.

So, how do you collect the data you need to achieve your goals? There are many methods, some of which involve collecting data directly from customers, some of which involve monitoring how customers interact with products, and some of which involve observing customer behavior. The right data depends on your goals and the type of data you are collecting. Here are some common types of data collection methods.

1. Surveys

Surveys, or questionnaires, are one way you can directly request information from customers. You can use them to collect quantitative or qualitative data, or both. Surveys consist of a list of questions that respondents can answer in one or two words, and they often provide a list of answers for participants to choose from. You can conduct surveys online, by email, over the phone, or in person.

2. Online Tracking

If you have a website or application, it can be a great tool for collecting customer data. When someone visits your website, access to this data allows you to see how many people visit your website, how long they spend on your website, what they click on, and much more. Your website hosting provider may collect this type of data, and you can also use other software to analyze it. You can also place pixels on your website, which allow the site to place and read cookies to help track user behavior.

3. Online Marketing Analytics

You can also collect data through your marketing campaigns, whether you’re running them on web pages, emails, or elsewhere

4. Social Monitoring

Social media is another great source of customer data. You can look at your follower lists to see who is following you and what characteristics they have in common. This can help you better understand who your target audience is.

5. Collecting Subscription and Registration Data

Offering incentives to customers can help you collect data. You can do this by requesting basic information from customers, or even website visitors, and inviting them to register. One of the benefits of this method is that the leads you generate are more likely to convert, as they have shown a genuine interest in your brand.”

6. In-store Traffic Monitoring

This method is suitable for businesses with storefronts and relatively high costs. You can collect in-depth data from store traffic monitoring. The simplest way to do this is to install a sensor at the door to help you count the number of people who come into your store throughout the day. This data will tell you the days and times when the most and least people come into your store. It may also help you get an idea of what attracts customers to your store at certain times.

The methods of collecting data from customers mentioned above are just a few of them. If you only choose one method, you may not get enough data for analysis and marketing planning. In addition, you have to consider the cost as a top priority. We have a way to collect first-party data by scanning a QR code. The cost is reasonable and the data collection method is very easy.

In addition to collecting first-party data, our system can also verify the authenticity of products and warranty products. For businesses with employees who need to provide services outside of the office, our system can also track activities.


Other News & Articles

Contact us for advice on collecting customer data and increasing sales.