Let’s get to know 3 types of Big Data that marketers should know

Big Data, or large data, is a massive amount of data in various forms, which is mostly stored in organizations and used in business. For example, company data, customer data, video files, document files, or image files, etc.

The 3 types of Big Data that marketers should know, which can be classified as follows:

1. Customer Data

Customer data helps marketers understand their target audience. This type of data includes clear information such as name, address, email, purchase history, and web searches. Equally important is data that indicates consumer sentiment, which can be collected from surveys, social media activity, and online communities such as forums.

2. Financial Data

Financial data helps you measure performance and operate more efficiently. Your organization’s sales and marketing statistics, expenses, and margins are all in this category. Financial data from competitors, such as pricing, can also be included in this category.

3. Operational Data

Operational data is data that is related to business processes. It can include data related to transportation and logistics, customer relationship management systems, or data from hardware sensors and other sources. Analyzing this data can lead to improved efficiency and reduced costs.

We can help you collect the first type of Big Data, which is “customer data“, by placing a QR code sticker on your product. When customers scan the QR code, they can verify the authenticity of the product and enter their information to win a prize or earn points, as the brand has set up. The brand will then be able to analyze this customer data to further develop their marketing strategy.

Birth Note, a leader in customer data management systems for marketing, has developed a new type of QR code sticker for prize draws or point collection. Brands can put these stickers on their products or packaging to create an exciting and memorable experience for customers. Customers can scan the QR code to enter their personal information to enter a prize draw or earn points. They can then wait for the prize draw from the brand or redeem the points for a reward.

Birth Note’s services are suitable for businesses of all sizes, from small to large. We can customize our pricing to meet your needs. Our services are not as expensive as you might think, and we guarantee that they are worth every penny.

If you are interested in QR Code stickers for counterfeit protection, QR Code systems for lucky draws or loyalty points, along with many other features from Birth Note, you can inquire for more information by calling us at 099-564-5947, 096-142-9547 or email [email protected] for us to get in touch with you.