5 strategies to increase sales with QR codes to retain existing customers

Typically, there are two ways to increase product sales: increasing sales from new customers and increasing sales from repeat purchases from existing customers. While we may be serious about finding new customers to buy our products, the marketing and advertising costs may be very high. Therefore, retaining existing customers may be a cheaper and more effective way, as existing customers already know our products well. But how do we keep existing customers with us for a long time?

Loyalty programs are a great way to build strong relationships between customers and brands. When customers feel valued and appreciated, they are more likely to become brand ambassadors and create valuable marketing for the brand. Not only that, repeat purchases from customers are also a significant contributor to a company’s overall revenue.

Customer retention and engagement with existing customers, and acquisition of target customers, have become key to business expansion and profitability. From customer data acquisition to personalized remarketing, QR codes are becoming a popular tool for businesses to achieve this goal.

In this article, Birth Note presents 5 ways to use QR codes to create a successful loyalty program by building strong relationships with customers.

1. Offering coupons and discounts

Providing discount coupons is one of the most effective ways to retain customers and incentivize repeat purchases. With the QR Code stickers from Birth Note, customers can scan them online to claim discounts for their future purchases, eliminating the need for the brand owners to print physical coupons for distribution.

2. Effectively presenting product information in a simple way

If you have a website and want to encourage customers to visit it to get the latest information about your offers, you can add your website link to your promotional materials, such as flyers, brochures, and banners. However, customers may have to take a long time to type the link into their browser, which can be inconvenient and lead to them abandoning the process.

Using QR codes can be a better solution for this. Customers can simply scan the QR code using a Line, WeChat, or Camera app to easily access your website. They can then view your products and latest offers immediately.

3. Creating a marketing campaign

Every business needs to create marketing campaigns to maintain revenue. Birth Note QR codes can make it easier to create marketing campaigns. Simply stick a QR code sticker on each product. Once customers purchase the product, they can scan the QR code to verify that it is an authentic product from the brand. They can also view product information.

Brand owners can easily create loyalty programs or prize draws. Customers who scan the QR code can enter their personal information to verify their identity. Brand owners can log in to the Birth Note back-end system to see how many customers scan the QR code each day, where they are scanning from, when they are scanning, and who has entered their information.

This type of campaign is a digital, touchless campaign. Customers do not need to write on paper or cut parts of the product to participate in loyalty programs or prize draws. Customers can participate in the activity anywhere, anytime, 24 hours a day, until the end of the campaign period.

4. Collecting customer feedback

Receiving feedback from customers regularly is important for businesses, especially from repeat customers. This is because it is a way to gain insights into whether or not customers are satisfied with your products and services. However, collecting this feedback is not easy. It can be difficult to reach customers, and some businesses don’t even know who their customers are.

5. Organizing events

QR codes can be used smoothly in various events. We can add all event details, such as event description, banner images, location, time, website link, and response options, by having event participants scan the QR code.

Birth Note’s Customer Loyalty Solution

Birth Note has developed a loyalty program for brand owners who want to interact with customers, retain existing customers, and acquire new customers by allowing customers to collect points to redeem rewards or discounts. The program is affordable to start and can be launched quickly.

Customers can now collect points more easily and conveniently by simply scanning a QR code on their smartphone. Brands can retain existing customers and acquire new customers by using Birth Note’s loyalty program feature. Our QR code system is unique, each QR code can be scanned to collect points only once, but the points may not be the same. For example, a small product earns 10 points, a medium product earns 30 points, and a large product earns 50 points. To redeem a product, customers must collect 200 points.

Birth Note’s QR code loyalty program is ideal for collecting points when purchasing each item and using it continuously. The benefits of a loyalty program include building customer loyalty and creating a good relationship between your brand and customers in the long term. It can also create surveys to understand customer feedback. The number of questions can be customized and multiple sets of questions can be designed to prevent customers from being asked the same questions repeatedly if they scan the code again after using the product

Why use the Birth Note’s loyalty program?

• To incentivize customers to repurchase, which creates additional sales.
• The loyalty program encourages customers to buy more easily, with products that can be redeemed for points as a purchase incentive.
• To impress customers with products that can be redeemed for rewards, which leaves a lasting impression.
• To reward loyal customers who purchase regularly.

If you are a brand owner, you can also retain existing customers, acquire new customers, and collect customer data for further marketing. Birth Note not only creates a form of interaction with your customers, but it can also increase the channels for obtaining first-party data directly and greatly reduce costs compared to the expenses that big brands pay for marketing research.

If you are interested in Birth Note’s QR Code system to prevent counterfeit products, along with marketing survey features, loyalty program features, and lucky draw features, you can inquire for more information by calling 099-564-5947, 096-142-9547 or emailing [email protected] for us to contact you back.