What is First Party Data? How important is it, and what are its benefits?

First-party data, literally translated as “first-person data,” is data that a brand and/or data collector collects directly from its customers and consumers. This data comes from a variety of sources, such as customer surveys and feedback, websites, and the brand’s own customer relationship management (CRM) system.

Why is first-party data important?

First-party data is data that a brand collects itself. This data is generally the most reliable because it comes directly from consumers or customers. When a brand collects first-party data, it gains insights into consumers that can be used to analyze and improve marketing strategies, target audiences, and produce products that meet the needs of consumers. This data can also be used to create personalized advertising experiences that are more likely to appeal to consumers.

What are the benefits of first-party data?

1. Due to the various data protection laws that are in effect today, such as the General Data Protection Regulation (GDPR) in Europe, the California Consumer Privacy Act (CCPA) in the state of California, United States, and the Personal Data Protection Act (PDPA) in Thailand, first-party data must have a “standards of consent” policy to ensure that user data is collected legally.

2. Using first-party data helps brands produce products that meet the needs of consumers. It can also be used to create unique and personalized website experiences for website visitors, which is considered to be more effective marketing.

3. Using first-party data from multiple sources, such as customer satisfaction surveys, website visitor data from Google Analytics, and social media data, etc., gives marketers a more comprehensive view of customers. This allows brands to target their marketing campaigns more accurately.

4. First-party data can be used to target new consumer groups with similar behaviors and interests to the brand’s current target audience.

We can help you collect first-party data, which is a type of big data, by placing QR codes on your products. When customers scan the QR codes, they can verify the authenticity of the products and enter their information to win prizes or earn points. The brand can then use this data to analyze and improve its marketing efforts.

Birth Note, a leading customer data platform, has developed a new type of QR code prize sticker that brands can place on their products or packaging. This creates an exciting and engaging experience for customers by allowing them to scan the QR code, enter their personal information to win a prize, and then wait for the draw.

Birth Note’s services are suitable for businesses of all sizes, from small to large. We can customize our pricing to meet your budget. Our services are not as expensive as you might think, and we guarantee that they are worth every penny.

If you are interested in the QR Code system for counterfeit protection and other features from Birth Note, you can inquire for more information by calling us at 099-564-5947, 096-142-9547 or email [email protected] for us to get in touch with you.