Zero Party Data: Customer-provided data for a better experience

“How often would you like to receive emails from us?” “What types of content do you like to watch?” “How was your latest experience on our website?”

Many people may have received questions like these from websites, applications, or streaming platforms like Netflix. These types of questions are asked to get customers to provide information about their interests to the company. This is done to listen to consumer feedback and improve the viewing experience.

In general, we usually classify data according to the source from which we obtain it, including

• 1st party data is data that we collect ourselves, such as through surveys, interviews, social media data, or Google Analytics.
• 2nd party data is data that is shared with us by our business partners.
• 3rd party data is data that is stored in the platforms or systems of companies that collect data from other sources.

Zero-party data is data that customers intentionally provide to a company directly, with their consent. This data is often exchanged for a benefit, such as a better content experience or personalized shopping.

Methods for collecting Zero Party Data

In general, we collect data using tools to collect zero-party data through various online channels, including:

• Conducting surveys or polls to win prizes or collect points. This is a great way to collect feedback from customers about their interests, needs, and preferences.
• Creating quizzes to ask about the types of things customers are interested in, such as food, movies, or music. This can help businesses to identify which categories of products or services customers are interested in.
• Creating polls for customers to vote on, such as randomly displaying images of different types of movies and asking customers to click “Like” or “Dislike.”

In addition, we can use other offline channels to collect zero-party data, such as:

• Direct phone inquiries from call center representatives.
• Asking customers to sign up and complete various questionnaires, for example, in shopping malls, restaurants, and more.

Why is Zero Party Data Important?

As we all know, consumer data that we can collect ourselves is as valuable as gold. When customers trust a brand enough to provide information honestly, it means that the brand does not have to guess what the customer wants or what their intentions are.

In addition, there are factors of privacy that must be considered. Currently, there are laws to protect personal data, such as GDPR, CCPA, and PDPA, which emphasize the protection of consumer privacy. Many browsers have stopped using third-party cookies and allowed users to choose not to be tracked. Cookies are constantly being deleted, and ad blocker tools are being installed.

Google has also announced that it will no longer support third-party cookies after 2022. Recently, Apple released iOS14.5, which has a feature called Tracking Transparency that can block cookie tracking. This means that tracking customers through cookies will no longer be possible.

Experts agree that zero-party data is more accurate and reliable than other forms of data because the data comes from the source. Although not everyone may provide accurate information about themselves, there is a percentage that is accurate enough for analysis and future marketing insights. Zero-party data will be useful for segmentation and personalization.

We can help you collect data directly from customers, including their phone numbers, by placing QR code stickers on your products. When customers scan the QR code, they can verify the authenticity of the product and enter their information to win prizes or collect points, as set up by the brand. The brand will then be able to use this data for SMS marketing and further marketing analysis.

If you’re interested in Birth Note’s QR Code to significantly boost your business profits, feel free to call for a discussion or inquire for more information. You can contact us at 099-564-5947, 096-142-9547 or email [email protected] for us to get in touch with you.