How to start collecting data?
Methods for collecting First-Party Data include surveys, tracking from Google Analytics, social media, subscriptions, door sensors, etc.
What is SCV? Why do marketers care?
SCV - Single Customer View is a summary of all data about a customer, combined into a single record that includes personally identifiable information
The main benefits of preventive maintenance
The main benefit of preventive maintenance is reliability. By keeping each asset in good condition, less downtime over the asset's lifetime.
What is Crisis Management?
Crisis management is the actions that are taken to deal with an emergency or difficult situation in an organized way.
Generation Gap and different brand preference: A challenge for digital marketers
Currently, we are facing the challenge of responding to brands of all 5 generations, includes Baby Boomer, Gen X, Gen Y, Gen Z, and Gen Alpha
How to create an interesting customer experience for your business
Customer Experience is a process that emphasizes the importance of creating a connection between customers and businesses
8 trends that will happen after businesses enter the digital world
Today, running a business can be difficult, but the use of digital technology makes it easier to run a business.
Tips to keep existing customers with you for a long time
Acquiring new customers is very costly and may take a long time to generate profits for a company, unlike existing customers.
4 Types of customer segmentation for data analysis
Customer segmentation is the process of dividing customers into groups based on common characteristics or behaviors.
Getting to know 3 Promotions to boost sales
There are 3 main groups of promotions or special offers: instant promotions, prize promotions, and point-based promotions.