What should an ideal Consumer Journey be like?
Consumer Journey that occurs in the digital age with a variety of touch points, from the first interaction with the brand to the last purchase.
Marketing
Tips to keep existing customers with you for a long time
Acquiring new customers is very costly and may take a long time to generate profits for a company, unlike existing customers.
4 Types of customer segmentation for data analysis
Customer segmentation is the process of dividing customers into groups based on common characteristics or behaviors.
Getting to know 3 Promotions to boost sales
There are 3 main groups of promotions or special offers: instant promotions, prize promotions, and point-based promotions.
SMS Marketing : An old but still effective marketing strategy
SMS Marketing is a marketing strategy that uses text messages to distribute information and news to your target audience.
Let’s get to know Data Visualization for smart data analysis
Data Visualization is the process of turning raw data into visual representations, such as charts, graphs, and maps.
Predictive Marketing: accurately predicting the market with “Big Data”
A marketing concept that predicts customer behavior, such as what a customer will buy next or what a customer will buy in the future.
Understand your customers and their needs with Buyer Personas
Buyer Personas are fictional representations of your ideal customers, based on their personality, age, gender, personal preferences, etc.
Big Data and digital marketing in marketing strategy
Big Data can be obtained by collecting data to be filtered, analyzed, and processed for use in business planning and marketing strategies.
What is data-driven marketing? Why is everyone talking about it?
Data-driven marketing helps us understand customer insights, know who our customers are, and what they are interested in.