Beyond the code: How QR stickers unlock customer loyalty
In the present, digital-savvy retailers often use QR Codes in creative ways to create and maintain customer loyalty.
Big Data
How to start collecting data?
Methods for collecting First-Party Data include surveys, tracking from Google Analytics, social media, subscriptions, door sensors, etc.
4 Types of customer segmentation for data analysis
Customer segmentation is the process of dividing customers into groups based on common characteristics or behaviors.
Zero Party Data: Customer-provided data for a better experience
Zero Party Data refers to data that customers intentionally provide to a company directly, with their consent, for better experience.
SMS Marketing : An old but still effective marketing strategy
SMS Marketing is a marketing strategy that uses text messages to distribute information and news to your target audience.
Let’s get to know Data Visualization for smart data analysis
Data Visualization is the process of turning raw data into visual representations, such as charts, graphs, and maps.
Understand your customers and their needs with Buyer Personas
Buyer Personas are fictional representations of your ideal customers, based on their personality, age, gender, personal preferences, etc.
5 Benefits of Customer Data Collection
The collection of customer data is essential for customer relationship management. It helps businesses understand their customers better.
What is First Party Data? How important is it, and what are its benefits?
First Party Data ถ้าแปลตรง ๆ เลยก็คือข้อมูลของบุคคลแรก ซึ่งเป็นข้อมูลที่แบรนด์ และ/หรือ ผู้เก็บข้อมูลรวบรวมโดยตรงจากลูกค้าและผู้บริโภคของตน
Let’s get to know 3 types of Big Data that marketers should know
Big Data, or large data, is a massive amount of data in various forms, which is mostly stored in organizations and used in business.