09
Sep
What is SCV? Why do marketers care?
SCV - Single Customer View is a summary of all data about a customer, combined
09
Sep
Generation Gap and different brand preference: A challenge for digital marketers
Currently, we are facing the challenge of responding to brands of all 5 generations,
27
Apr
Understand your customers and their needs with Buyer Personas
Buyer Personas are fictional representations of your ideal customers, based on their personality, age, gender,
27
Apr
5 Benefits of Customer Data Collection
The collection of customer data is essential for customer relationship management. It helps businesses understand
26
Apr
What is First Party Data? How important is it, and what are its benefits?
First Party Data ถ้าแปลตรง ๆ เลยก็คือข้อมูลของบุคคลแรก ซึ่งเป็นข้อมูลที่แบรนด์ และ/หรือ ผู้เก็บข้อมูลรวบรวมโดยตรงจากลูกค้าและผู้บริโภคของตน
26
Apr
Let’s get to know 3 types of Big Data that marketers should know
Big Data, or large data, is a massive amount of data in various forms, which
26
Apr
How to collect customer data in a way that provides a good experience?
Collecting customer data for CRM is not easy. Companies need tools to collect data and
22
Apr
The 6 best way to collect customer data
Customer data analysis can be used to improve customer retention, customer relationships, and your marketing
22
Apr
Let’s learn about 4 types of customer data to improve your marketing campaigns
Analyzing 4 types of customer data; identity, descriptive, behavioral, and qualitative data, can help improve
22
Apr
Why is Big Data from customer data is “important”?
Big Data is a massive amount of diverse data that come from a variety of
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